Event Farm

[eBook] The B2B Marketing Events Handbook

An insider's guide to event planning for marketing and sales teams.

Events require right mix of process, strategy, and collaboration between marketing and sales to be truly successful. Because events are the most effective form of B2B Marketing, you'll want to make sure your strategy is set up to advance sales opportunities.

Check out The B2B Marketing Events Handbook to learn how to:

  • Align marketing and sales for event success
  • Coordinate pre-event communication and invitations
  • Facilitate meaningful post-event follow up that drives sales
  • Report on event success to your executive team 
  • Develop an effective event strategy to accomplish both marketing and sales goals


Complete the form to the right to get your handbook!

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