What is revenue event marketing?
In an increasingly digital world, face-to-face still matters. In-person events are ranked as one of the most effective marketing tactics, and companies are devoting large portions of their marketing budgets to events.
But for events to stay effective, strategies need to change. To follow in the footsteps of account-based marketing, B2B events must shift focus away from lead generation and move toward goals of targeted pipeline creation and acceleration.
Revenue event marketing is a new approach that focuses on helping businesses build and accelerate pipeline to drive revenue through in-person events.
Check out The Complete Guide to Revenue Event Marketing to learn how to:
Get the right people in the room
Maximize in-person interactions
Drive follow-up and track revenue
Ready to drive more revenue with your events? Download the eBook today!