Events are consistently cited as one of the most effective marketing channels, and consumers are increasingly drawn to experiential and event marketing. But how do you prove your event's ROI?
We teamed up with Lesley Pinckney, Senior Vice President of Digital Strategy at GMR Marketing, to produce this eBook. It discusses how experiential marketers should use technology to better measure event ROI and collect in-event data to ultimately drive business results.
Experiential marketing is no longer just about throwing a cool party—it's about using data to incorporate events into your greater marketing and business strategies.
This eBook covers:
Why millennials are helping event marketers capture in-event data
How marketers can capitalize on digital trends to engage attendees and collect data
Tactics for integrating events into your overall marketing strategy
Working collaboratively within your organization to best understand how you can boost event ROI
Fill out the form to your right to download the free eBook to learn how you can use technology to track event ROI.