[Download] Event ROI Handbook
It's time to measure events differently.
If you're looking at the wrong metrics, how can you optimize your events?
Too many marketers still focus on lead generation and brand awareness as event goals. But to adopt a revenue event marketing strategy and maximize return, they should be measuring event potential, event influence and ROI.
Download the handbook to learn how to measure and optimize:
- Revenue potential
- Revenue in the room
- Influenced opportunities
- Sourced opportunities
- Event ROI
- and more.
Complete the form to the right to get your handbook!