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[eBook] 14 Steps to a Perfect Roadshow Event

How to engage your target accounts with roadshow events.

B2B marketing is changing, moving away from broad scale lead generation efforts to an account-based approach. 

With this new approach, there's a much bigger emphasis on field marketing and hosted events. 

Whether you're just getting started or ramping up your existing roadshow strategy, download our guide to learn:

  • roadshow-guide-lp.pngPlanning: Decide on a strategy, choose the right event location and format, work with partners, set goals and get people in the room.
  • On-Site: Present the right content, enable sales, optimize on-site engagement and make your guests feel welcome.
  • After the Event: Execute quick follow-up, measure impact, and create content from the event.

Complete the form to the right to get your guide!

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