Thought leaders will answer questions like
Derrick Djang discusses how Google sees events as part of a greater marketing strategy--now and in the future. Ryan Costello, CEO of Event Farm, interviews Djang on what the ideal event marketing team of the future looks like and what obstacles the industry will face in the next few years.
One of the leading event technology consultants and speakers, Corbin Ball explains the importance of integrating marketing softwares, including CRM, to better understand event ROI in 2016 and beyond. Event Farm's CMO, Alexandra Gibson, interviews Ball to uncover how he sees event marketing better integrated into greater marketing strategies in best-in-class organizations.
Tahira Endean, Manager of Events for QuickMobile, talks about the future of mobile applications for event marketing as well as the direction she sees data going for more personalized and informative experiences. In her interview with Alexandra Gibson, CMO of Event Farm, Endean adds some of the innovative ways she sees top organizations using mobile to expand their reach before, during, and after events.
Dave Brown, SVP & Group Creative Director at Edelman, brings his insights from working with some of the top brands in the world on how event marketing will evolve in the coming years. In his interview with Ryan Costello, CEO of Event Farm, Brown expands on his ideas behind the "race for consumer attention" and the intersection of digital and physical environments.
After over 30 years in the events and media industry, David Adler, CEO of BizBash, has seen more than most and narrows in on how event experiences will play more off of psychology in the future. Interviewed by Event Farm's CMO, Alexandra Gibson, Adler discusses the integration of the "Internet of Things" for events and how in-event experiences will evolve with technology.
Liz King, CEO of Liz King Events, has become a common name when you think of the intersection of events and technology. As an adjunct faculty member for NYU, she is forced to look ahead and understand which technologies will be most important for her students to apply in the future. She explains this, and more, in her interview with Event Farm's SVP, Clara de Soto.
As Creative Director at MKG, Lauren Austin is looked to by top brands and organizations to mastermind forward-thinking events. In this interview with Event Farm's CEO, Ryan Costello, Austin discusses how data is changing the conversation and the biggest changes she sees taking place in event marketing over the next few years.
Justin Gonzalez, Marketing Manager for mobile event marketing software, DoubleDutch, explains the importance of calculating event ROI and measuring success. Interviewed by Event Farm CMO, Alexandra Gibson, Gonzalez explains the forward-thinking way their customers are using mobile for both guest experience and real-time analytics and how that will continue to be important for the future.
Nagham Hilly, Director of Events and Special Projects for publication WIRED, speaks with Event Farm's SVP, Clara de Soto, on how data is changing the way marketers view events and how to avoid getting caught up in the noise of "shiny and new." Hilly explains why brands and companies will continue to hold events at all and how events are measured for business success.
Tom Spano, Director of Event Marketing for marketing technology company, SteelHouse, discusses how his background in heading up event teams at Yahoo! and Twitter has shown him the trending direction of event marketing for the future. In his interview with Ryan Costello, CEO of Event Farm, Spano talks ROI and the place that offline events will have in companies that largely employ digital marketing.
As founder of venture-backed, fast-growth event software company, Social Tables, Dan Berger talks data and the future of events. Interviewed by Event Farm's COO, Brennan McReynolds, Berger answers the hard questions about the skill sets that the best event marketers will possess in the future and why face-to-face experiences will matter for businesses' bottomlines.
After getting his start in event production for major events like the Congressional Blues Festival and both the partisan conventions, Ryan Costello, CEO of Event Farm, talks about the future of event technology and how in-event experiences will matter for robust data collection and analysis. Interviewed by Alexandra Gibson, Event Farm's CMO, Costello discusses how experiential marketing will be a more integrated strategy in a company's marketing, much like digital channels of paid search, social media, and online content.