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We've brought together some of the best marketers and EventHackers to share their event strategies and ways for measuring event ROI. Join us, along with HourlyNerd, LivePerson, SnapApp and Zerto to hear how they're managing their event strategy.
You’ll learn how these event experts are thinking about, executing and leveraging events as a way to create and accelerate pipeline.
|Valerie Leary is a Senior Marketing Manager for LivePerson, a leading messaging provider that focuses on creating meaningful connections between brands and consumers. Her organization hosts one major customer conference and sponsors at least 15-20 industry events globally on an annual basis.|
|Christina Bauer is a Marketing Manager at Zerto, the leading disaster-recovery software for enterprise corporations. Zerto’s team orchestrates more than 500 events each year, ranging from smaller partnership receptions to major industry conferences. Events are a primary source of demand generation and brand promotion, as well as a platform for forming new partnership for the company. Christina creates materials that help partners drive dozens of events each quarter.|
|Vanessa Porter is the Senior Marketing Manager for one of the hottest MarTech startups, SnapApp, an interactive content marketing platform that increases companies’ lead engagement and qualification. Her team exhibits at 8-10 major industry conferences every year, which contribute substantially to SnapApp’s top of the funnel demand generation strategy.|
|Todd Stewart is the Marketing Manager of HourlyNerd, an online consulting service that connects startups with MBA-graduate industry experts (or “Nerds”). Todd helps manage events that contribute to HourlyNerd’s demand generation and brand expansion.|
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